You can not select more than 25 topics
Topics must start with a letter or number, can include dashes ('-') and can be up to 35 characters long.
1 lines
11 KiB
1 lines
11 KiB
{"lastName": "S.", "objectUrn": "urn:li:member:31442271", "contactInfo": {"websites": [{"category": "COMPANY", "dataSource": "LINKEDIN", "url": "http://www.whitehouse.gov"}, {"category": "COMPANY", "dataSource": "LINKEDIN", "url": "http://www.ice.gov"}]}, "crmStatus": {"imported": false}, "industry": "Public Relations and Communications", "educations": [{"endedOn": {"year": 2006}, "fieldsOfStudy": ["Political Science"], "school": "urn:li:fs_salesSchool:20141", "degree": "BA", "schoolName": "Westminster College (PA)", "startedOn": {"year": 2002}, "eduId": 25581622}], "inmailRestriction": "NO_RESTRICTION", "unlocked": false, "entityUrn": "urn:li:fs_salesProfile:(ACwAAAHfxV8BJim47x3v1j4UgltAvaiYqjrUQoc,NAME_SEARCH,undefined)", "numOfConnections": 322, "showTotalConnectionsPage": false, "headline": "Digital Media Specialist", "profileUnlockInfo": {"showProfileUnlock": false}, "summary": "Kaylan is a public affairs specialist for U.S. Immigration and Customs Enforcement (ICE) with more than ten years of experience in public affairs and digital marketing. She is responsible for ICE's social media presence and leads all digital marketing projects. She manages both internal and external content. \n\nPrior to joining ICE, Kaylan served as a communications specialist for the U.S. Secret Service, where she spearheaded the agency\u00e2\u0080\u0099s social media efforts, as well as their online presence, both internal and external, and oversaw a wide range of media and public relations activities. Prior to that, she served as Internet Director for the White House where she managed whitehouse.gov and online communications. \n\nSpecialties: Social & Digital Media, Public Affairs, Media Relations, e-Communications, Internet, Digital Marketing", "pendingInvitation": false, "defaultPosition": {"posId": 595611149, "new": false, "current": true, "companyName": "U.S. Immigration and Customs Enforcement (ICE)", "description": "\u00e2\u0080\u00a2\tCorporate digital communications strategy to include social media, website, and marketing. Developed and implemented an omni-channel plan for agency branding on digital outlets. \n - During tenure, social media has increased more than 90% for the agency due to leadership of our team and development of a social media content calendar and weekly metrics reports.\n\u00e2\u0080\u00a2\tCoordinated high profile social media campaigns. Overall social media decision maker and strategy director for high profile social media campaigns to include Super Bowl 50, Super Bowl LI, Super Bowl LII; Most Wanted fugitives; Operation Predator. Executed daily updates for all platforms.\n\u00e2\u0080\u00a2\tIdentify and create online content strategy to showcase the agency, press releases, events, and promotional material across our various social media platforms. Oversee field social media accounts. \n\u00e2\u0080\u00a2\tActing supervisor for Strategic Communications branch\n\u00e2\u0080\u00a2\tActing supervisor for Digital Marketing and Outreach branch\n\u00e2\u0080\u00a2\tProject management. Served as project manager, subject matter expert, and lead of a cross-sector team.\n\u00e2\u0080\u00a2\tDevelop, execute, measure and refine integrated marketing plans (e.g. social media, website, events, digital, and content marketing)\n\u00e2\u0080\u00a2\tGenerate reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.\n\u00e2\u0080\u00a2\tTrained and educated colleagues on the use of social media products, trends, and practices regarding social media and online marketing.\n\u00e2\u0080\u00a2\tEstablished strong partnerships. Drove program support and engagement by solidifying partnerships with key stakeholders within the agency and with external partners (media; Federal, state, and local governments; members of professional, business, civic, and other public interest organizations)", "location": "Washington, D.C.", "title": "Digital Media Specialist", "startedOn": {"month": 9, "year": 2014}, "companyUrn": "urn:li:fs_salesCompany:533534"}, "degree": 3, "fullName": "Kaylan S.", "positions": [{"posId": 595611149, "new": false, "current": true, "companyName": "U.S. Immigration and Customs Enforcement (ICE)", "description": "\u00e2\u0080\u00a2\tCorporate digital communications strategy to include social media, website, and marketing. Developed and implemented an omni-channel plan for agency branding on digital outlets. \n - During tenure, social media has increased more than 90% for the agency due to leadership of our team and development of a social media content calendar and weekly metrics reports.\n\u00e2\u0080\u00a2\tCoordinated high profile social media campaigns. Overall social media decision maker and strategy director for high profile social media campaigns to include Super Bowl 50, Super Bowl LI, Super Bowl LII; Most Wanted fugitives; Operation Predator. Executed daily updates for all platforms.\n\u00e2\u0080\u00a2\tIdentify and create online content strategy to showcase the agency, press releases, events, and promotional material across our various social media platforms. Oversee field social media accounts. \n\u00e2\u0080\u00a2\tActing supervisor for Strategic Communications branch\n\u00e2\u0080\u00a2\tActing supervisor for Digital Marketing and Outreach branch\n\u00e2\u0080\u00a2\tProject management. Served as project manager, subject matter expert, and lead of a cross-sector team.\n\u00e2\u0080\u00a2\tDevelop, execute, measure and refine integrated marketing plans (e.g. social media, website, events, digital, and content marketing)\n\u00e2\u0080\u00a2\tGenerate reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.\n\u00e2\u0080\u00a2\tTrained and educated colleagues on the use of social media products, trends, and practices regarding social media and online marketing.\n\u00e2\u0080\u00a2\tEstablished strong partnerships. Drove program support and engagement by solidifying partnerships with key stakeholders within the agency and with external partners (media; Federal, state, and local governments; members of professional, business, civic, and other public interest organizations)", "location": "Washington, D.C.", "title": "Digital Media Specialist", "startedOn": {"month": 9, "year": 2014}, "companyUrn": "urn:li:fs_salesCompany:533534"}, {"posId": 105732543, "new": false, "current": false, "endedOn": {"month": 9, "year": 2014}, "companyName": "U.S. Secret Service", "description": "\u00e2\u0080\u00a2\tSpearheaded the agency's social media and Internet-based strategies, including implementing and developing the Secret Service Twitter account, transforming a non-existent social media presence into one of the most visible and utilized platforms for the agency. \n\u00e2\u0080\u00a2\tResponsible for the content, design and function of the Secret Service web site, where I implemented a site redesign. \n\u00e2\u0080\u00a2\tOther duties included: writing and disseminating press releases, brochures and other public relations tools, developing and maintaining relationships with national and local media, coordinating with federal, state and local agencies, developing talking points and communication plans, writing articles for our internal publications, assisting with speech writing, designing and editing material for internal and external distribution, planning and executing conferences, building and maintaining relationships with vendors, suppliers and exhibitors, and coordinating high profile events with senior level officials.", "location": "Washington, DC", "title": "Communications Specialist", "startedOn": {"month": 1, "year": 2010}, "companyUrn": "urn:li:fs_salesCompany:2996"}, {"posId": 79467364, "new": false, "current": false, "endedOn": {"month": 1, "year": 2010}, "companyName": "i360, llc", "description": "Worked with Microsoft SQL Server, assessed and processed data for various campaigns. Monitored state and local political contributions and collected records.", "location": "Alexandria, VA", "title": "Project Manager", "startedOn": {"month": 6, "year": 2009}, "companyUrn": "urn:li:fs_salesCompany:2412133"}, {"posId": 49836391, "new": false, "current": false, "endedOn": {"month": 1, "year": 2009}, "companyName": "Executive Office of the President at The White House", "description": "Responsible for the content, design and function of the White House web site. Formulated online communication strategy to promote President Bush\u00e2\u0080\u0099s goals and agenda. Directed interactive online forums \u00e2\u0080\u009cAsk the White House\u00e2\u0080\u009d and \u00e2\u0080\u009cWhite House Interactive\u00e2\u0080\u009d featuring numerous administration officials. Managed a team of graphic designers and programmers.", "location": "Washington, District Of Columbia", "title": "Internet Director", "startedOn": {"month": 1, "year": 2008}, "companyUrn": "urn:li:fs_salesCompany:17905952"}, {"posId": 64906547, "new": false, "current": false, "endedOn": {"month": 1, "year": 2008}, "companyName": "Executive Office of the President at The White House", "description": "Assisted in the updating of the White House website, which is viewed by an average of 6 million viewers per week, assisted in the launch of a redesign of the entire site, worked with Microsoft Word, Excel, as well as staging programs for the website. In charge of large scale projects, such as updating the First Lady\u00e2\u0080\u0099s portion of the website.", "location": "Washington, District Of Columbia", "title": "Website Coordinator", "startedOn": {"month": 11, "year": 2006}, "companyUrn": "urn:li:fs_salesCompany:17905952"}, {"posId": 51000841, "new": false, "current": false, "endedOn": {"month": 11, "year": 2006}, "companyName": "Paley Rothman", "description": "Legal Assistant in the Estate & Trust Administration department. Prepared Wills, Trusts and other Estate Planning documents, worked with Microsoft Word, WordPerfect, Excel, Adobe Photoshop, Juris, as well as a traditional typewriter, worked closely with attorneys on various projects. Worked closely with clients on their personal estate and trust matters.", "title": "Legal Assistant", "startedOn": {"month": 6, "year": 2006}, "companyUrn": "urn:li:fs_salesCompany:94126"}, {"posId": 64907401, "new": false, "current": false, "endedOn": {"month": 8, "year": 2005}, "companyName": "Republican National Committee", "description": "Tracked progress of petition signatures on issues such as social security and the Supreme Court nomination of John Roberts for the Chairman\u00e2\u0080\u0099s office and senior staff, helped oversee the launch of the brand-new GOP.com website, assisted in daily office responsibilities such as monitoring site content and blogging, also assisted in the videography studio and worked with Adobe ImageReady and PhotoShop.", "title": "eCampaign Intern", "startedOn": {"month": 6, "year": 2005}, "companyUrn": "urn:li:fs_salesCompany:12189"}], "pictureInfo": {}, "relatedColleagueCompanyId": 533534, "savedLead": false, "firstName": "Kaylan", "numOfSharedConnections": 0, "memberBadges": {"premium": false, "openLink": false, "jobSeeker": false}, "flagshipProfileUrl": "https://www.linkedin.com/in/kaylanschreffler", "location": "Washington D.C. Metro Area"}
|