ice-linkedin/profiles/AAEAAAHfxV8BZ8NyoK81TuA6y8DV_-qVidsgO5E.json

{"lastName": "S.", "objectUrn": "urn:li:member:31442271", "contactInfo": {"websites": [{"category": "COMPANY", "dataSource": "LINKEDIN", "url": "http://www.whitehouse.gov"}, {"category": "COMPANY", "dataSource": "LINKEDIN", "url": "http://www.ice.gov"}]}, "crmStatus": {"imported": false}, "industry": "Public Relations and Communications", "educations": [{"endedOn": {"year": 2006}, "fieldsOfStudy": ["Political Science"], "school": "urn:li:fs_salesSchool:20141", "degree": "BA", "schoolName": "Westminster College (PA)", "startedOn": {"year": 2002}, "eduId": 25581622}], "inmailRestriction": "NO_RESTRICTION", "unlocked": false, "entityUrn": "urn:li:fs_salesProfile:(ACwAAAHfxV8BJim47x3v1j4UgltAvaiYqjrUQoc,NAME_SEARCH,undefined)", "numOfConnections": 322, "showTotalConnectionsPage": false, "headline": "Digital Media Specialist", "profileUnlockInfo": {"showProfileUnlock": false}, "summary": "Kaylan is a public affairs specialist for U.S. Immigration and Customs Enforcement (ICE) with more than ten years of experience in public affairs and digital marketing. She is responsible for ICE's social media presence and leads all digital marketing projects. She manages both internal and external content. \n\nPrior to joining ICE, Kaylan served as a communications specialist for the U.S. Secret Service, where she spearheaded the agency\u00e2\u0080\u0099s social media efforts, as well as their online presence, both internal and external, and oversaw a wide range of media and public relations activities.  Prior to that, she served as Internet Director for the White House where she managed whitehouse.gov and online communications. \n\nSpecialties: Social & Digital Media, Public Affairs, Media Relations, e-Communications, Internet, Digital Marketing", "pendingInvitation": false, "defaultPosition": {"posId": 595611149, "new": false, "current": true, "companyName": "U.S. Immigration and Customs Enforcement (ICE)", "description": "\u00e2\u0080\u00a2\tCorporate digital communications strategy to include social media, website, and marketing. Developed and implemented an omni-channel plan for agency branding on digital outlets. \n        -     During tenure, social media has increased more than 90% for the agency due to leadership of our team and development of a social media content calendar and weekly metrics reports.\n\u00e2\u0080\u00a2\tCoordinated high profile social media campaigns. Overall social media decision maker and strategy director for high profile social media campaigns to include Super Bowl 50, Super Bowl LI, Super Bowl LII; Most Wanted fugitives; Operation Predator. Executed daily updates for all platforms.\n\u00e2\u0080\u00a2\tIdentify and create online content strategy to showcase the agency, press releases, events, and promotional material across our various social media platforms. Oversee field social media accounts. \n\u00e2\u0080\u00a2\tActing supervisor for Strategic Communications branch\n\u00e2\u0080\u00a2\tActing supervisor for Digital Marketing and Outreach branch\n\u00e2\u0080\u00a2\tProject management. Served as project manager, subject matter expert, and lead of a cross-sector team.\n\u00e2\u0080\u00a2\tDevelop, execute, measure and refine integrated marketing plans (e.g. social media, website, events, digital, and content marketing)\n\u00e2\u0080\u00a2\tGenerate reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.\n\u00e2\u0080\u00a2\tTrained and educated colleagues on the use of social media products, trends, and practices regarding social media and online marketing.\n\u00e2\u0080\u00a2\tEstablished strong partnerships. Drove program support and engagement by solidifying partnerships with key stakeholders within the agency and with external partners (media; Federal, state, and local governments; members of professional, business, civic, and other public interest organizations)", "location": "Washington, D.C.", "title": "Digital Media Specialist", "startedOn": {"month": 9, "year": 2014}, "companyUrn": "urn:li:fs_salesCompany:533534"}, "degree"